Marketing

AI Marketing Copies are Bland The sheer lack of originality and personal touch in AI generated marketing copies is very prominent. Generic sentences with fake exclamation make it seem like there was no real effort put in that, which is somewhat true. Although a good prompt can generate a moderately unique-looking copy, it still lacks the human touch, which is an abstract factor well recognised by our brains. To capture the attention of the audience we need creativity and tailor it as per the demography. ...

Stanley Cup in India The ‘emotional support water bottles’ are a matter of sensation now. Much of it can be attributed to Stanley Cup’s dope marketing strategy. What better way to tap into the minds of youngsters than social media trends! Stanley cups exploit a few psychological triggers of its target audience - fear of missing out, desire to be included, urge to maintain social status and to remain trendy. These quenchers, with a price tag more than many Indians’ monthly salary being sold here, is a demonstration of peak consumerism. It showcases how social media rewires the brain into craving materials without weighing the value for money. ...